Snapchat: Redefining Conversation from the Digital Age
Snapchat, introduced in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, speedily built waves by introducing a singular concept: disappearing messages. At a time when most social platforms emphasized permanence, Snapchat focused on authentic-time, short-term sharing, which resonated with more youthful audiences searching for far more genuine a